Acme Business Solutions”), your ad will show up with the search results. As a newcomer to B2B paid search, you might think there's no need to bid on the brand. After all, your team has optimized your website and it's bound to show up in organic search results. This is a common conclusion, but it is also wrong. I can think of at least four reasons why you should bid on the brand: Organic results + paid results = greater brand presence. Combining your organic listing with a paid search ad helps boost your brand presence. In fact, having an organic listing without a paid helper that comes with it can lead to questions: "
If these guys are so big in the market, where is their advertising?" PPC offers greater control over messaging and landing pages. While organic listings are great, they will never give you precise control over paid search. With a paid search ad, your jewelry retouching service marketing team can dictate your exact message and landing pages. By not bidding, you are opening advertising space to your competitors. If you decide NOT to bid on your brand, that doesn't mean your competitors won't. Why make this advertising space available to your competitors?
Branded keywords generally cost less. If you're still not convinced that you should bid on branded, be aware that branded keywords usually cost significantly less than non-branded keywords, which should make your decision easier. Mistake #4: Resisting Certain Ad Networks or Tactics Sometimes B2B marketing teams are biased against certain paid ad networks, strategies, or tactics. For example, it's not uncommon for B2B companies to opt out of advertising on the Google Display Network. Or they'll say they don't want to run