back in marketing? No, this is not a book about psychology, medicine or art history, but the previous examples are certainly applicable. Over the past 20 years, robert and i have worked with ceos, cmos, vps of sales and marketing, and brand marketing practitioners around the world. In each case, part of their marketing and/or sales process was interrupted. We come in, we analyze, we advise and (hopefully) compel these marketers and sales people to fix what they can with the resources they have. But what we have achieved in recent years has become, to say the least, disturbing.
Combined, this book, killing marketing, is our sixth effort. Normally, when creating the work product such as a book, we start with the answer to a question. For whatsapp number list example, in my 2013 book epic content marketing, i talk about how marketers can build loyal, profitable relationships with customers by providing ever-valuable content to drive sales. In 2015 robert (with carla johnson) wrote the book experiences: the 7th era of marketing, which outlines an approach to how content-driven experiences can be created, managed, scaled, promoted and measured. In today's business environment.
This book, however, does not begin with an answer…it begins with questions…questions that robert and i are desperate to find the answers to. What if what we've learned or experienced in marketing doesn't show us the full picture? What if we limit our view of marketing to one area (which we know), and that doesn't allow us to see the full potential of what can be accomplished (which we don't yet know)? What if placing marketing solely in the marketing department kills the approach to marketing as a strategic