If you don't have information about the person you're targeting, you're playing a guessing game.
The same applies to customer personas. If you don't spend time knowing who your customers are, how they behave, and what they want, you're wasting valuable time and money. In the worst case, I want it.
The market is becoming saturated as competition intensifies more than ever. Therefore, you need to get the customer's attention for good reason.Can understand the needs of customers
Ignoring customer profiling is like agreeing to buy a birthday gift for someone you know nothing and have never met.
Are they men or women? How old are they? Where do they live? How do you deliver a gift? Do they appreciate the bath Cork Ladies Bicycles Zone bomb set or are they more excited to receive the new Marvel DVD? If you buy them a new cell phone case, do they have an i-phone or Android, or do they own a phone?
Improving the customer experience of interacting with your company should lead to increased conversions and increased loyalty.
How to create a customer persona
Emerging technologies and the rise of the digital age have changed the way we collect information about our customers. With more data available than ever before, it's important to note and think about how to get the most out of the available intelligence in your business.
Creating a customer persona require