Clever use of the authority heuristic: we are quicker to accept a message from people whom we attribute – in whatever way – authority. Just think of the commercials with “dentists recommend this toothpaste”. D66: All balls on Kaag D66 only puts the heavy artillery in this election: all balls on Kaag. The campaign team is convinced that the D66 voter will leave their home to vote for the party of the current Minister of Finance, the table-dancing winner of the last parliamentary elections.
They are clearly involved in authority bias, i.e. the effect that people tend to attribute greater accuracy to an authority figure's opinion (not related to its content) and to be more influenced by that opinion. We also call this heuristic 'the lab coat Telemarketing list effect'. People in a white coat are more likely to be believed in say, medical, cosmetic or scientific. Just think of all the old toothpaste commercials in which an often white man in a white coat promotes the toothpaste.
A bold move, because since last year's infamous Night of Rutte debate, Kaag is no longer undisputed in the progressive world. Yet D66 apparently has so much faith in Kaag and her image that they frequently use her in this campaign. Local expressions are hardly shown anywhere. GroenLinks is coming to you this spring GroenLinks campaign for municipal elections 2022. GroenLinks opts for centralized management of a decentralized campaign. By focusing on approachability and friendliness everywhere,